Privacy Policy
Last updated: 10 November 2026
Who we are and what this policy covers
TrainerSpotter (trainerspotter.co.uk) is run by Melted Media Limited, a company registered in England and Wales (company number 05565760), of 6 Tarn Mount, Macclesfield, Cheshire, SK11 7XX. We are the controller of the personal data described here, and our ICO registration number is ZB004000.
TrainerSpotter is a price comparison and discovery site for men’s trainers. We do not sell trainers ourselves. When you click through to a retailer, any purchase happens on the retailer’s site under its own privacy policy.
This policy covers this website and the optional price drop alert emails. You can contact us about it at [email protected].
What personal data we collect and why
Browsing the site needs no account and we ask for nothing. We collect personal data only in the situations below.
| Situation | Data | Why | Legal basis |
|---|---|---|---|
| Visiting the site | IP address, browser and device details, pages viewed, set by server logs and cookies | Run, secure and improve the site | Legitimate interests (security, essential operation); consent for non-essential cookies |
| Signing up for price drop alerts | Email address, chosen brands and sizes, IP address at confirmation | Send you the alerts you asked for and prove your consent | Consent |
| Receiving alert emails | Delivery and engagement data held by our email provider | Deliver email and handle bounces | Legitimate interests |
| Contacting us | Name, email address and your message | Reply to you | Legitimate interests |
| Using forms protected by hCaptcha | IP address and browser signals | Block bots and abuse | Legitimate interests |
We do not collect payment details, because we do not take payments. We do not knowingly collect special category data.
Price drop alerts
Price drop alerts are optional and run on your consent. You choose the brands and sizes you care about and we email you when a matching trainer falls in price.
- What we store: your email address, the brands and sizes you chose, the date you signed up and confirmed, and the IP address you confirmed from.
- Double opt-in: after you sign up we email a confirmation link. No alerts are sent until you click it. Unconfirmed sign-ups are deleted after 14 days.
- What we send: at most one digest email a day, and only on days when a drop matches your brands and sizes. These are service emails you asked for, not general marketing.
- Unsubscribing: every email has an unsubscribe link, and mail apps that support one-click unsubscribe will show it. You can also write to [email protected].
- After you unsubscribe: we keep your email address marked as unsubscribed so we do not email you again, and we stop using your brand and size choices.
You can withdraw consent at any time. Doing so does not affect emails sent before then.
Cookies and similar technologies
We use cookies only with your consent, apart from those strictly necessary to run the site. This follows the Privacy and Electronic Communications Regulations (PECR).
We use Complianz to show a banner on your first visit. It records your choice and stores it in a cookie so we do not ask on every page. You can change or withdraw your choice at any time using the cookie settings link on the site.
The cookie categories are:
- Necessary: needed for the site to work, including remembering your cookie choice and security features. These need no consent.
- Preferences: remember settings such as filters you have chosen.
- Statistics: help us understand how the site is used. We use Google Analytics 4, which keeps usage data for 14 months.
- Marketing: set by affiliate or advertising partners to track clicks and measure referrals.
The full, automatically updated list of cookies, their purpose and how long they last is in our cookie declaration at https://www.trainerspotter.co.uk/cookie-policy-uk/
Affiliate links and retailers
TrainerSpotter earns a commission when you buy through some of our links, at no extra cost to you. Our links go through the Awin affiliate network to the retailer.
When you click, Awin and the retailer may set cookies or use similar technology to record that we referred you, so the commission can be paid. They do this under their own privacy policies, and where consent is needed they rely on the choice you made in our cookie banner. We do not receive your name, email address or purchase details from this process.
Once you leave our site, we are not responsible for how a retailer handles your data. Please read their privacy policy before you buy.
Who we share data with
We do not sell your personal data. We share it only with service providers acting on our instructions, and with authorities where the law requires.
| Provider | What it does | Data it receives |
|---|---|---|
| Brevo | Sends our alert emails | Email address, email content, delivery data |
| hCaptcha | Blocks bots on forms | IP address, browser and device signals |
| Liquid Web | Hosts the site and database | Everything stored on the site, including alert sign-ups |
| Google Analytics 4 (Google) | Site statistics | Usage data such as pages viewed, device and approximate location, only with consent |
Each provider has its own privacy policy and acts as our processor, apart from hCaptcha, which may act as an independent controller for part of its processing.
International transfers
Some providers process data outside the UK. Brevo is based in the EU, and hCaptcha may process data in the EU or the United States. Liquid Web hosts the site in Phoenix, Arizona, in the United States, and Google Analytics data may also be processed in the United States.
Where data leaves the UK we rely on an adequacy decision, such as the UK-EU arrangements or the UK Extension to the EU-US Data Privacy Framework, or on the UK International Data Transfer Agreement or Addendum with appropriate safeguards. Contact us at [email protected] for more detail on the safeguards for a particular provider.
How long we keep data
We keep personal data only as long as we need it for the purposes above.
| Data | How long |
|---|---|
| Active price drop alert sign-up | Until you unsubscribe |
| Unconfirmed alert sign-up | Deleted after 14 days |
| Unsubscribed email address | Kept as a suppression record so we do not email you again |
| Server logs | 30 days |
| Messages sent to us | 12 months after our last reply |
| Cookie consent record | Up to 12 months, then the banner asks again |
If you want an unsubscribed record erased entirely, write to [email protected] and we will delete it, accepting that we could then email you again if you sign up again.
Your rights
Under UK data protection law you have the right to:
- be told how we use your data, which is the purpose of this policy
- access a copy of your personal data
- have inaccurate data corrected
- have your data erased in certain circumstances
- restrict or object to our use of your data, including where we rely on legitimate interests
- receive your data in a portable format where we process it by consent
- withdraw consent at any time, without affecting earlier processing
To use any of these rights, email [email protected]. We will reply within one month and will not charge a fee unless a request is clearly unfounded or excessive.
If you are unhappy with how we handle your data, please tell us first so we can put it right. You can also complain to the Information Commissioner’s Office (ICO) at ico.org.uk, or by calling 0303 123 1113.
Children, security, changes and contact
Children. TrainerSpotter is not aimed at children under 13 and we do not knowingly collect their data. If you think a child has signed up for alerts, email [email protected] and we will delete the record.
Security. The site runs over HTTPS, alert confirmation and unsubscribe links use unique tokens, and access to our systems is restricted. No online service is perfectly secure, so we cannot guarantee absolute security.
Automated decisions. We match price drops to your chosen brands and sizes automatically. This has no legal or similarly significant effect on you, and we do not profile you for other purposes.
Changes. We may update this policy. The date at the top shows when it last changed, and for significant changes we will tell alert subscribers by email.
Contact. Melted Media Limited, 6 Tarn Mount, Macclesfield, Cheshire, SK11 7XX, [email protected].